If you’re reading this guide, you’ve probably heard of Cricut, the top crafting brand in the United States and popular worldwide. During the pandemic, when people were in lockdown in 2019 and 2020, Cricut gained more popularity because people started making crafts with this machine.
Let’s take my example. I started my crafting journey half-heartedly in 2015, and after 2021, I will start full-time and sell my projects online and offline worldwide. I make projects for occasions like Christmas, Valentine’s Day, birthdays, weddings, home decor, etc. If you’re looking for a guide on how to start a Cricut business, welcome to this guide. In this blog, I’ll help you start your crafting business from scratch with Cricut.
Step 1: Find a Niche & Write Down a Plan
First and foremost, if you want to make a profitable Cricut business, let’s be sure about what you want to make and sell and how. I always go with the flow and do seasonal projects like Christmas, Valentine’s Day, the 14th of July, Mother’s or Father’s Day projects, birthdays, weddings, etc. You can plan the upcoming event and then research what resources you will need and the project’s demands.
Once everything is ready, start with a single project such as t-shirts or just home decor items called a micro niche and only create orders that you get.
This will ensure that your Cricut business will be profitable from day one, which is essential for the long-term sustainability of any business. Don’t forget to write down everything that’s going on in your business plan; this will help you grow your business for other events.
Step 2: Research Your Competition
In order to learn how to start a Cricut business, the key to success is to research your competitors and try to copy their style and business plan. Once you analyze the top competitors who are performing best in this industry, you will get good ideas and information.
Once you have an overview, plan your next six months and work on improving and enhancing Cricut crafting day by day.
Step 3: Buy and Set the Cricut Machine
If you don’t have a Cricut machine, even after finding a niche and researching the competition, now is the time to purchase and set up one of the best Cricut machines.
I would suggest purchasing a Cricut cutting machine, computer, printer, Cricut Heat Press machine, and some basic tools & supplies. Once you have all the items, download and install Cricut Design Space from cricut.com/setup and complete the machine setup.
Step 4: Define Target Audience and Where to Sell Products
Creating projects in a Cricut business doesn’t have to be challenging, but selling and getting an audience can be more difficult and important. Next, to know how to start a Cricut business, it is important to first target the audience, their behavior, and their likes.
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Additionally, create an online store using an e-commerce platform like Shopify or join a marketplace like Etsy or Amazon Handmade. In addition, you can sell your DIY projects at craft fairs or local markets and ultimately reach the target by calculating the cost.
Step 5: Marketing Your Cricut Business
In order to grow a Cricut business, it is essential to follow some of the top ways to market your Cricut projects and reach new clients.
Email Marketing
Once you start selling Cricut crafts, you can contact potential customers to stay in touch. In email marketing, you have to send newsletters with coupons, new products, promotions, and sales.
Social Media Marketing
To learn how to start a Cricut business and thrive in this industry from day one, create a business profile on Instagram, Facebook, and Pinterest to showcase products and connect with your target audience.
Paid Advertising
Once you understand people are enjoying Cricut-made crafts, you can run media ads through Google Ads or craft publications to reach new potential customers worldwide.
Search Engine Optimization (SEO)
Instead of relying on third-party online platforms, create a website and optimize product listings for search engines like Google. Using keywords related to product type, location, and SEO drives traffic to your website.
Step 6: Manage Finance
Once you know how to start a business with Cricut and everything is running smoothly, the next step is to start managing finances.
First and foremost, calculate estimated expenses and make sure you are in profit.
Then, you have to check the overhead costs that you need to run the business.
Finally, don’t invest much before starting to earn a good amount.
Final Words
The Cricut business is an exciting venture for any crafty entrepreneur who wants to start. With a little hard work and the right strategy in this business, you can build a crafting brand in just a few years. But for this, it is important to learn how to start a Cricut business, as mentioned above in this guide. Identify a niche that matches skills, develop high-quality crafts, and sell them to a target audience.
Frequently Asked Questions
How much does it cost to start a Cricut business?
To start a crafting business with Cricut, you first need to pay a certain amount for setup.
Cricut Cutting Machine: A minimum cost of over $149.
Heat Press Machine: To do HTV & iron-on projects, buy a Cricut Heat Press for $199
Cutting Blades: You need to change blades that cost $3.50 each
Printer: For print then cut projects, you need a printer that costs around $100 minimum
Business License: A business license can cost between $30 to $150
Is Cricut business profitable?
Yes, the Cricut business is profitable, and there are many things to use the Cricut machine and make a good amount of money. Moreover, this startup offers a relatively low price: you only need to pay for the machine and basic supplies. Once you have the machine, Cricut sells crafts, creates custom designs, and sells them online.
What Cricut should I buy to start a business?
The following are some Cricut machines to consider when starting a business.
Cricut Maker: You can consider Cricut Maker 3 because it can cut over 300 plus materials.
Cricut Venture: If you want to scale up your crafting business, then Venture is the best choice.
Cricut Explore Air 2: This old and affordable Cricut machine can cut 100-plus materials.
Cricut Joy: Joy is a small & compact crafting machine that is perfect for starting a business.
Cricut EasyPress 2: If you want to make and sell HTV or iron-on projects, get EasyPress 2.
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